Get Found, Get Leads & Grow
Marketing for Tradies. 
About Us
We help trade and home improvement businesses build trust, improve their online presence, and generate better-quality leads through websites, online visibility and targeted advertising.
Great trade businesses are everywhere. The challenge is making sure customers recognise why they should choose you. Leadworks combines professional branding, websites, Google visibility and targeted advertising to help your business stand out, build trust and attract more of the right customers.
Make Your Business Become The Obvious Choice
Services
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We help trade and home improvement businesses look professional, consistent and credible. From brand tidy-ups to complete visual systems, we create clear, practical design that reflects the quality of your work and builds trust at first glance. From your website and social media to uniforms, vehicle signage and customer touchpoints, we make sure your brand looks consistent wherever customers see it.
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We build clear, fast, and easy-to-use websites with a clean, modern design. They’re structured to show exactly what you do, build trust instantly, and make visitors feel like your business is right for them, with low-friction navigation and built-in lead capture forms to help you stand out from competitors and turn traffic into enquiries.
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Google and social ads are used to generate consistent enquiries without guesswork. Campaigns are set up and managed with a focus on clear messaging, detailed targeting, so your ads show up for people that are actively seeking your services.
The Leadworks Growth System
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Brand Identity
Your brand is often the first impression a customer has of your business. We help you create a consistent, professional image that reflects the quality of your work.
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Website
A great website does more than look good. We create websites that showcase your work, build credibility, and turn visitors into enquiries.
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Online Visibility
We build the foundations that help your business appear where customers are searching, including Google Business Profile optimisation and local SEO.
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Generate Leads
Using targeted advertising and professional content, we help put your business in front of homeowners who are ready to enquire.
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Grow
When your brand, website, Google presence and advertising work together, your business has the foundation to grow consistently.
Featured Work
ComfortGlaze
We helped ComfortGlaze refine its brand, create a consistent visual identity, build a new website and turn professional content into targeted campaigns that generated new enquiries.
Retrofit Double Glazing, Christchurch
Who we work with.
We work with trade and home improvement businesses where reputation, trust and quality matter.
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Trade & Construction
Builders, carpenters, joiners, roofers and building contractors.
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Home Services
Electricians, plumbers, HVAC, glaziers and maintenance specialists.
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Renovation & Interiors
Kitchens, bathrooms, flooring, tiling and painting businesses.
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Outdoor Living
Landscapers, decking, fencing and exterior improvement companies.
Visibility Package
Our Visibility Package is designed to put the essentials in place. It is a focused setup that helps your business show up where customers are already searching and look professional when they find you.
“A huge increase in quality leads coming through”
“Working with Leadworks has had a real impact on our business. Since the website update and new Facebook ad campaigns, we’ve seen a huge increase in quality leads coming through. The booking and enquiry forms now come straight through to us, which has made the whole process far more efficient. Kyle has been extremely helpful throughout and great to work with. We’re very happy with the results.”
Jake & Joe, ComfortGlaze
Frequently Asked Questions
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We specialise in trade and home improvement businesses, including builders, electricians, plumbers, roofers, painters, landscapers, glaziers and renovation companies. It means our marketing is built specifically for the way these businesses win work.
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Yes. You don't always need to start from scratch. We can refine your branding, improve your website and strengthen your online presence while building on what already works.
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Yes. We can either set up your campaigns and hand them over to your team, or provide ongoing management and optimisation across Facebook, Instagram and Google Ads. The approach depends on how involved you'd like Leadworks to be.
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Yes. We manage the creative process and work with trusted photographers and videographers to produce professional content that supports your brand, website and advertising.
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Most branding and website projects are completed within 3–8 weeks, depending on the scope. We'll provide a clear timeline before any work begins.
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Yes. While Leadworks is based in Canterbury, we work with trade and home improvement businesses throughout New Zealand using a combination of remote collaboration and on-site content production where required.
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No. We work with one trade or service type per area, helping our clients avoid competing directly with another Leadworks client in the same local market. It's about building long-term partnerships, not selling the same strategy to competing businesses.
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Yes. Most projects can be spread across affordable monthly payment plans, making it easier to invest in your brand, website and marketing without a large upfront cost.
grow@leadworks.co.nz
Kyle +64 22 375 7193